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FrontEdge - Pharmacy Front-End Sales and Marketing Strategies

Increase pharmacy front-end sales and profitability with McKesson's FrontEdge OTC health and beauty product pricing, marketing and placement solutions.

 

FrontEdge™ can help you boost sales, save staff time, and showcase your store’s unique personality with an attractive, easy-to-shop front end.

  • Retail Pricing: Maximize margins and set competitive retail prices that reflect our comparison shopping, research, using our five-zone pricing guide to 4,500 products that represent 90% of pharmacy sales
  • Planograms: Access to diagrams and guides tailored to fit your space and enable you to stock the products customers want, including a home care selection, PSE At-Shelf Card system and total vitamin solution
  • Merchandisers: Trained professionals update your front end each month—cut in new products, delete slow movers, check top sellers, perform category reviews, and help you capitalize on an in-store circular program
  • Online Education: Health Mart University℠ courses offer insights on what influences customers’ purchasing and powerful ways to encourage them to spend more
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  • Contact Us

    Call a McKesson Pharmaceutical customer representative to learn more.

    (855) 458-4678

    Fill out the form and a McKesson Pharmaceutical representative will get back to you.

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